Generation Z is also known as the “digital generation”. Its youngest members are still in schools. Those at the other end of the spectrum have received their university degrees and are already “embedded” in the world of business. Bilderlings has explored the peculiarities of this digital generation, since it is now the largest segment and […]
In the course of any transaction, each side has a simple wish: for the counterparty to fulfil all their obligations in full. But people and situations can vary, and life is full of surprises… An instrument of financial interaction like an escrow account, aka “transaction account”, can come to the rescue. Today, Bilderlings Pay discusses […]
A customer comes to a store to buy a phone and eventually collects a full basket of goods. In online retail, this pattern works if e-tailers make use of best practice trade tactics. In this article, Bilderlings Pay discusses methods of increasing e-commerce conversions, including cross-selling and one-click purchasing. There are three main types of […]
Users’ data – their requests and purchases, paying capacity and preferred payment models – all form the basis for creating UX design (User Experience), which is one of the most interesting and important topics in e-commerce. Bilderlings Pay has studied the trends in the development of online resources design based on a buyer’s persona. UX […]
All e-tailers want to bring the process of payment as close to their customers as possible. Simple payments are a part of successful tactics. This is an axiom of the same level as these standards: products and services must be of good quality, guarantees must be reliable and service performance must be impeccable. In this […]